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Website User Research
Our User Research Process..
User-Centred Design Process
User testing is vital as it helps a business validate its designs and ensure that these designs meet user needs. When evaluating and validating whether the designs help your potential customers solve their issues you need to ask yourself the following questions:
- Do the features feel and look right?
- Can users see what they’re looking for?
- How do users connect with the prototype?
- Do users comprehend how it works?
User testing methods you can use include: A/B testing, preference testing, card sorting, prototype testing, unmoderated and moderated usability testing.
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According to the CEO of innovation and design organization IDEO, Tim Brown, “Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.”
Empathy is key to developing a user-centred design. It means ignoring your assumptions to view things from someone else’s standpoint. Empathy allows you to understand your users’ feelings and experiences from their own point of view. By putting your users first, you can approach them from the angle of what they need to make their life simpler or easier.
This creates an emotional connection between the product and its users. Users feel that their needs are met and are likely to continue seeking your services and using your products. To make sure that your research is integrating a user-centred approach, start by asking yourself three crucial questions
- What is the result of achieving this goal?
- How are we going to accomplish this goal?
- Why are we accomplishing a specific goal?
User research removes bias by learning about the users from their mental models, knowledge, experiences, and perspectives. It proves or refutes assumptions.