Highly Effective Targeted Campaigns
User Journeys and Conversion Funnels
User journeys and conversion funnels help one understand how visitors are interacting with your website. They identify the sections of your websites that have the highest user engagement, and this enables you to focus on these parts for a high return on investment.
A conversion funnel is a process that focuses on customers, and it involves:
- Brand awareness
- User engagement
- Purchase of products and services
The awareness step concentrates on generating traffic to your website. Here potential costumers discover your business and visit your site for the first time. Some of the key ways of bringing traffic include Pay Per Click (PPC) Management, SEO, and digital PR. After potential customers discover your site, they start engaging with it. Website visitors share your brand’s content through social media platforms like LinkedIn, Pinterest, Twitter, Facebook, etc. Some methods like multivariate testing and A/B testing can be used to optimize user engagement. This increases the number of people engaged which leads to improved conversion rate. After they are satisfied with your site, customers are ready to purchase your products or services.
The 4 Step Approach to Digital Sales and Marketing.
It is a path that visitors can take to a specific goal on your website like signing up for your mailing list to purchasing a product. You should consider the journeys your website visitors will make and you should make use of Google Analytics that displays how users are navigating through your site and the ending of their journeys.
The conversion funnel and user journey are closely related as both display where user engagement is declining in your site. Mapping the user journey helps a business come up with alternatives to the active current journeys and improve on areas that are drifting.
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