Highly Effective Targeted Campaigns
Digital Marketing Funnels
Digital marketing can be an overwhelming undertaking, especially for small businesses or start-ups operating on a shoe-string budget. It’s structured in such a way that companies have to maintain constant contact with their customers at all times. Most digital marketing platforms favour a B2C approach to selling yet not many companies possess the capacity to deal with all the processes required to make a sale and fulfil them. This is where sales funnels come in.
You must be tired of having to answer numerous and repetitive queries about products you’ve placed online. Following up with leads that end up wasting your time with little or no returns. You have to manually reconfigure your e-commerce platform to react to a rapidly changing environment. What if there was a way to package your entire sales and marketing process into one lean, automated and streamlined process? In comes click funnels and digital marketing funnels.
The 4 Step Approach to Digital Sales and Marketing.
Traditionally, buyers were expected to go through a predictable inverted sales funnel which consisted of the following steps; Awareness, Interest, desire and action. This was easy, but sadly things have changed. Today’s consumer is a bit more complicated than that. They have access to a greater selection of tools and are accessible through several platforms on the digital space. Today’s sales funnel isn’t really a funnel in strict terms.
Here is what works today;
Post Purchase Experience
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