Maximize Your Earnings On Search Advertising
Bing Ads Campaigns
Bing may not be the most popular search engine today, but it still commands a significant percentage of the search market globally. Microsoft products are still used widely in businesses and homes around the world. Most of them come with Bing as a default search engine. Less technical people can’t be bothered to change their default search engine; a good percentage can’t tell the difference between search engines on their browser. This is why you can’t ignore Bing in your online marketing strategy.
Bing has been growing steadily over the years as Microsoft refines its search algorithm and invests heavily on AI and deep learning. Bing powers most of Yahoo’s searches based on a 2012 agreement. According to recent stats, about 26% of UK searches are done on Bing. We are experienced at managing Bing Ads to increase traffic, leads, conversions and profits to businesses across a range of industries.
Bing Ads Will Extend Your Reach: Here’s Why
Bing Ads Are On an Upward Trend
Recent stats in search advertising across the industry saw Microsoft’s Bing ad revenue grow by 23% while Google ads fell by 11% worldwide.
Bing Ads are less competitive- Search advertising is a competitive bid based ecosystem. However, not many people are spending money on Bing advertising, meaning you can get a good deal on most keywords due to low competition. Bidding for keywords on Bing is significantly cheaper than Google Ads (about 70% cheaper!). This is great for small businesses or those targeting a very specific audience.
Bing Ads Offers More Control
Compelling Ad Copy
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Here are some of our Key Winning Strategies/Approaches to Bing Ads
Working Seamlessly Between Google Ads and Bing
Budget Optimisation –Make Your Money Work for You
Discovery and Targeting
Bing demographics are quite different from Google. Understanding the type of users on Bing can help us discover new keywords and trends that can inform targeting and re-targeting campaigns. Bing is great for businesses targeting a small but specific demographic.
What are you waiting for? Launch your Bing ad campaign with us today and take advantage of this powerful platform before it becomes too competitive!