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A/B Website Testing
A/B testing is a scientific comparison of two versions of a web page to see which one has higher conversion rates. The goal of A/B testing is coming up with changes on a web page to increase the revenue generated from existing visitors. It is an effective way of boosting the conversion rate without affecting other sections of your site.
Heatmapping and Google Analytics
It is recommended that you start testing on the worst performing web pages as it is highly likely that these are the areas where most prospective revenue is lost. Google Analytics helps analyse your site’s conversion funnel and user journeys to determine the pages that have the worst conversion rates. The heatmaps generated from Google Analytics helps in identifying the web pages that are not performing well, and this pinpoints the areas to start the A/B testing.
A/B testing: Process
Creating an actionable, testable hypothesis
Running A/B testing
Analyse the test results
Implementation and Review
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