Maximize Your Leads from Your website traffic

A/B Website Testing

A/B testing is a scientific comparison of two versions of a web page to see which one has higher conversion rates. The goal of A/B testing is coming up with changes on a web page to increase the revenue generated from existing visitors. It is an effective way of boosting the conversion rate without affecting other sections of your site.

Heatmapping and Google Analytics

It is recommended that you start testing on the worst performing web pages as it is highly likely that these are the areas where most prospective revenue is lost. Google Analytics helps analyse your site’s conversion funnel and user journeys to determine the pages that have the worst conversion rates. The heatmaps generated from Google Analytics helps in identifying the web pages that are not performing well, and this pinpoints the areas to start the A/B testing.

A/B testing: Process

Creating an actionable, testable hypothesis

Creating a testable hypothesis is a vital step as it helps in figuring out what is true and false using data gained through testing rather than guessing or presuming. This is what makes A/B testing scientific. An example of a testable hypothesis is enlarging the ‘buy now’ product button to boost the conversion rates, or altering the working of the email signup popup to increase the users signing up for your weekly mailing list. These predictions are tested against the original version of your site to determine if they have a positive impact on conversion rate.

Running A/B testing

Conducting an effective A/B test is very critical. A Visual Website Optimiser is used to make a few alterations to a website, and then show the test version or original version randomly to the same visitors. If tests are carried out properly, they won’t have an adverse effect on your website performance. One way of doing this is through cannibalising the tested web pages to the original URL and redirecting it with a 302 to ensure the organic search rank isn’t affected negatively.

Analyse the test results

After testing is done, the results are properly analysed to determine if the hypothesis recorded positive or negative results. Statistically, results are also considered, not just minor changes. A positive result means that the change is beneficial and should be permanently implemented. A negative outcome helps you know what visitors are looking for and this can come in handy when conducting the next test.

Implementation and Review

The most crucial thing in this stage is understanding the results, whether positive or negative and implementing these lessons in the future. This enables the process to be more productive and for similar gains to be made on your site. A/B testing is a recurrent process that is designed to keep increasing your conversion rates. These tests are used to continually boost your website’s conversions and provide a significant improvement to the number of your sales.


0115 882 9950

We're always striving to make your business stand out, so give us a call and we can grab a coffee and we'll show you how we can achieve that!


Revenue Increase

See how we helped Techsilver a tech for seniors start-up get an incredible month-on-month growth in digital traffic and revenue. Without breaking the bank.



Organic Traffic

See how we cleaned up CleanSafe Services search results and got them to the top of Google search rankings with an incredible increase in online traffic and rankings

Find out more



Local wedding car business Cupid Carriages tasked us with increasing the amount of online enquiries they recieve through search, social all while raising there industry presence.

Find Out More...

Drop Us A Line & Get In Touch With Your Next Digital Marketing Agency...

This form collects your name and contact details so that we can contact you. Check our Privacy & Cookie Policy for details of how we store, protect and manage your submitted data.

We Are Marketable, The Hive, Maudslay Building, Goldsmith St, Nottingham NG1 5JS